
House of Grō is a New York City-based brand launched in 2021 by co-founders and siblings Irina + Sam. The duo were in the fashion and hospitality industries when they discovered the healing capabilities of hemp. Guided by the ethos that "skincare should not discriminate", Sam and Irina went from cannabis-investors to brand developers in a full-circle moment with House of Grō - Irina with a passion for skincare and wellness, and Sam being a trained acupuncturist and doctor of Eastern medicine.

Family and tradition mean a great deal to us at House of Grō, our great grandmother "Bivi" was the foundation for the ethos and formulation of the brand. She used our superstar ingredient Chaga mushroom that she sourced from Siberia as a traditional skin health remedy while raising our mother and her siblings in Tajikistan. We will continue this journey by encouraging our children to cherish their health as she did ours. Our ingredients are vetted by leaders of contemporary health and wellness research—but the science behind our fusion of Chaga and Hemp has been around for thousands of years. Our ingredients are sustainably harvested in the United States, refined through world-class extraction processes, and are organic and cruelty-free. Our formulations are created with natural ingredients, plant-based food-grade cold-pressed oils, steam distilled therapeutic-grade essential oils, USDA certified organic cannabinoids, and the wild-harvested USA grown Chaga mushroom, this is our Adaptogenic Cellular Complex.