TOUCH HYDRATING BODY SERUM


House of Grō is a New York City-based brand launched in 2021 by co-founders and siblings Irina + Sam. The duo were in the fashion and hospitality industries when they discovered the healing capabilities of plants. Irina with a passion for skincare and wellness, and Sam being a trained acupuncturist and doctor of Eastern medicine.

Family and tradition mean a great deal to us at House of Grō, our great grandmother "Bivi" was the foundation for the ethos and formulation of the brand. She used our superstar ingredient Chaga mushroom that she sourced from Siberia as a traditional skin health remedy while raising our mother and her siblings in Tajikistan. We will continue this journey by encouraging our children to cherish their health as she did ours. At House of GRŌ, we are committed to promoting growth in all aspects of life. We believe in the power of spiritual, personal, intellectual, physical, and economic growth, both as individuals and as a collective. We are dedicated to sourcing and procuring botanicals sustainably, ensuring the growth of our planet and its inhabitants. Our mission is to provide products that promote growth and well-being, while also supporting the growth of our community and the world around us. At House of GRŌ, we believe that everything on this earth has the right to grow, and we are committed to making that a reality.