Our Story
A Legacy of Nature, Nurtured by Tradition
At House of GRŌ, our journey began with a deep belief in the power of nature. Inspired by our great-grandmother’s cherished wellness practices, we set out to create a skincare line that not only nourishes the skin but also honors the wisdom passed down through generations.
Our great-grandmother understood the transformative potential of mushrooms and botanicals long before modern skincare embraced their benefits. From her, we inherited the knowledge that these powerful ingredients could rejuvenate, heal, and protect the skin. With that understanding, we have meticulously crafted our products, combining time-honored traditions with cutting-edge science.
House of GRŌ is more than a skincare line; it’s a testament to our family’s dedication to quality, purity, and sustainability. Each product is a reflection of our commitment to creating luxurious, nature-powered solutions that deliver visible results.
We invite you to join us on this journey—where tradition meets modern beauty, and where nature holds the key to unlocking your skin’s natural radiance.
Mission & Values
Nature’s Power, Your Glow
At House of GRŌ, our mission is to create high-performance skincare that merges nature’s most potent ingredients with modern science. Rooted in generations of family wellness practices, we focus on harnessing the transformative power of adaptogenic mushrooms and organic botanicals to deliver visible, lasting results. Our commitment is to provide you with luxurious, clean beauty that nourishes your skin while respecting the planet. We believe in skincare that enhances your natural glow, so you can look and feel your best, every day.
Guided by Nature, Grounded in Integrity
At House of GRŌ, we stand by a set of core values that guide every step of our journey:
• Nature-First Approach: We prioritize plant-based, sustainably sourced ingredients that deliver results without compromising your health or the environment. We believe nature holds the key to radiant, healthy skin, and we are committed to using it responsibly.
• Sustainability: We are dedicated to protecting our planet. From eco-friendly packaging to sustainable ingredient sourcing, we work tirelessly to minimize our environmental impact and reduce waste. We believe that beauty should be sustainable, from product to packaging.
• Clean Beauty: Our formulas are free from harmful chemicals, synthetic fillers, and unnecessary additives. We believe in transparency, which is why we proudly list every ingredient and prioritize purity in our products.
• Innovation Rooted in Tradition: While our formulations are based on our great-grandmother’s wisdom, we continuously evolve by combining traditional knowledge with modern skincare science to ensure the highest quality and efficacy.
• Community & Growth: House of GRŌ is about more than just skincare—it’s about growing together as a community. We strive to create a space where our customers can share, learn, and connect over their skincare journeys, cultivating a sense of belonging and collective wellness.
Meet the Founders
The Visionaries Behind House of GRŌ
Irina and Sam, siblings and co-founders of House of GRŌ, have revitalized their family’s legacy through nature-powered skincare. With over two decades in the fashion industry, Irina developed a passion for crafting simple, effective solutions for mature skin—without the need for a complex, multi-step routine. Drawing from her background where luxury and quality are paramount, she ensures that every House of GRŌ product delivers high-performance results while embodying effortless elegance. Irina’s vision reflects her belief that skincare should be a luxurious, uncomplicated ritual of self-care.
Sam, a licensed acupuncturist and holistic wellness expert, complements Irina’s vision by bringing his deep understanding of traditional healing practices and sustainable living to the brand. His knowledge of acupuncture, energy flow, and natural remedies aligns with House of GRŌ’s philosophy of nurturing the skin from the inside out, using the power of adaptogenic mushrooms and organic botanicals.
Together, they have meticulously crafted a skincare line that blends their family’s time-honored values of quality and purity with the latest advancements in skincare science. Collaborating with microbiologists, Irina and Sam tested and refined each formula to support the skin’s microbiome, ensuring every product is as effective as it is luxurious. By working closely with aestheticians, they’ve developed products that meet professional standards and address real skincare needs.
At House of GRŌ, their mission goes beyond creating exceptional products—it’s about sharing their heritage and inspiring a community to grow together. They invite you to experience the transformative power of mushroom-powered skincare, embracing nature’s wisdom for radiant, healthy skin.
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