Meet Chaga: The Hero Behind House of GRŌ
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Nature’s Finest, in Every Drop
Discover the Potent Ingredients Behind House of GRŌ
At House of GRŌ, each ingredient is carefully chosen for its natural benefits and transformative effects on the skin. We rely on adaptogenic mushrooms and other botanical powerhouses, each backed by tradition and modern science, to deliver visible results. Here’s a closer look at the ingredients we use and why they’re essential to your skincare journey.
Ingredients GLossary
Disclaimer
This guide highlights the key ingredients used in our formulations. It is not a comprehensive list of all ingredients. For a complete ingredient list, please refer to the detailed product pages on our website.
Overview
Renowned as the “King of Medicinal Mushrooms,” Chaga Mushroom is a potent natural powerhouse that grows on birch trees in cold climates and stands at the heart of House of GRŌ’s formulations. House of GRŌ sources our Chaga sustainably from the USA, ensuring both purity and quality. Traditional medicine has celebrated this mushroom for centuries for its skin-healing and immune-supportive properties. Today, it’s recognized as one of nature’s most effective skincare ingredients due to its high antioxidant levels and remarkable ability to protect and rejuvenate.
Why We Use It
Chaga boasts an impressive ORAC (Oxygen Radical Absorbance Capacity) score, measuring 6.5 times higher than acai berries, meaning it’s exceptionally effective at neutralizing free radicals. By including Chaga in our formulations, we enhance your skin’s resilience against environmental stressors, helping you maintain a youthful, luminous complexion.
Key Benefits of Chaga Mushroom for Skin
• UV Protection: Chaga contains melanin, which naturally protects against harmful UV rays and helps prevent sun-induced skin damage. Studies have shown Chaga’s antioxidant properties offer UV protection by absorbing harmful rays and reducing damage to the skin.
• Collagen Boosting: Chaga stimulates cytokine production, an essential process in collagen biosynthesis, which promotes elasticity and firmness in the skin . Increased collagen synthesis contributes to smoother, more resilient skin.
• Potent Anti-Aging Properties: Chaga’s beta-glucans and triterpenoids combat oxidative stress by neutralizing free radicals that contribute to premature aging . Research also supports Chaga’s ability to reduce visible signs of aging, helping diminish fine lines, wrinkles, and dullness.
• Anti-Inflammatory Effects: Chaga’s active compounds soothe skin inflammation and reduce redness. Studies confirm its anti-inflammatory potential, which makes it beneficial for calming sensitive and irritated skin.
Overview
Shiitake Mushroom, widely cultivated in Japan, has long been revered for its unique properties in traditional medicine and skincare. Known for its brightening and hydrating qualities, Shiitake is a powerhouse ingredient rich in vitamins, minerals, and natural compounds that support skin health. Its key active compound, kojic acid, is a natural skin lightener that works to reduce the appearance of dark spots, making it ideal for creating a more even and radiant complexion.
Why We Use It
Shiitake Mushroom offers natural brightening and hydration benefits while remaining gentle on the skin. Its high beta-glucan content helps strengthen the skin barrier and retain moisture, making it effective for keeping skin soft, plump, and hydrated. By including Shiitake in our formulations, we leverage its ability to improve skin texture, tone, and overall luminosity, offering visible results for a more balanced and revitalized appearance.
Key Benefits of Shiitake Mushroom for Skin
• Natural Brightening: Shiitake’s kojic acid reduces hyperpigmentation, helping to lighten dark spots and even out skin tone for a brighter, clearer complexion.
• Deep Hydration: Rich in beta-glucans and polysaccharides, Shiitake enhances skin hydration, strengthening the skin’s barrier and locking in moisture.
• Anti-Aging Properties: Shiitake contains antioxidants like selenium and vitamins A, C, and E, which combat oxidative stress and protect skin from environmental damage, helping to reduce visible signs of aging.
• Anti-Inflammatory Effects: Shiitake's natural compounds soothe the skin, making it effective for calming inflammation and redness, beneficial for sensitive or irritated skin types.
Overview
Known as the "natural hyaluronic acid," Tremella Mushroom, or Snow Mushroom, is revered for its remarkable hydrating properties. Native to Asia, this jelly-like mushroom has been used in traditional skincare for centuries to enhance moisture retention and promote a supple, youthful complexion. Tremella can hold up to 500 times its weight in water, making it one of nature's most powerful humectants.
Why We Use It
Tremella Mushroom provides intense, lasting hydration, helping to plump the skin and diminish the appearance of fine lines and wrinkles. Its small molecular size allows it to penetrate the skin more effectively than synthetic hyaluronic acid, delivering deep moisture and keeping the skin looking fresh and radiant. Including Tremella in our formulations helps support a hydrated, soft, and resilient complexion, perfect for achieving a natural, dewy glow.
Key Benefits of Tremella Mushroom for Skin
• Superior Hydration: Tremella’s humectant properties draw in and retain moisture, leaving the skin deeply hydrated, plump, and smooth.
• Anti-Aging Effects: With its ability to lock in moisture, Tremella reduces the appearance of fine lines and wrinkles, promoting a youthful, refreshed look.
• Skin Barrier Support: The polysaccharides in Tremella help strengthen the skin barrier, protecting against moisture loss and environmental stressors.
• Skin Brightening: Tremella contains natural compounds that enhance skin luminosity, helping to even out skin tone and create a radiant, healthy glow.
Overview
Often referred to as the “Mushroom of Immortality,” Reishi Mushroom has been a prized ingredient in Eastern medicine for centuries, celebrated for its anti-inflammatory and immune-boosting properties. Native to Asia, this adaptogenic mushroom is rich in antioxidants, triterpenoids, and polysaccharides that protect the skin from environmental stress, support cell renewal, and improve resilience against aging.
Why We Use It
Reishi Mushroom offers multifaceted benefits that enhance skin vitality, firmness, and clarity. Its triterpenoids help reduce redness and soothe irritated skin, while antioxidants work to counteract oxidative damage, a major contributor to aging. Including Reishi in our formulations allows us to create products that not only protect but also restore and revitalize the skin, promoting a balanced, healthy complexion.
Key Benefits of Reishi Mushroom for Skin
• Anti-Aging Protection: Reishi’s antioxidants neutralize free radicals, which helps prevent and reduce visible signs of aging such as fine lines and wrinkles.
• Soothing and Calming: Triterpenoids in Reishi act as natural anti-inflammatories, reducing redness, irritation, and sensitivity, making it ideal for reactive or sensitive skin.
• Enhanced Hydration: Polysaccharides found in Reishi support skin moisture levels, promoting a hydrated, supple appearance.
• Barrier Strengthening: Reishi’s compounds work to strengthen the skin’s natural barrier, protecting it from environmental stress and promoting long-term resilience and health.
Overview
Sourced from the lush fields of Bulgaria, Lavender Essential Oil is one of the most versatile and gentle oils used in skincare. Known for its calming, antiseptic, and anti-inflammatory properties, lavender has been cherished for centuries in traditional medicine and skincare. This essential oil provides a delicate, natural fragrance while delivering powerful benefits to soothe, balance, and protect the skin.
Why We Use It
Lavender Essential Oil is a natural multitasker, ideal for calming irritated skin, reducing redness, and balancing oil production. Its antimicrobial properties make it effective for blemish-prone skin, while its soothing effects help improve overall skin tone and texture. Incorporating lavender into our formulations ensures a calming, skin-supportive experience that benefits all skin types.
Key Benefits of Lavender Essential Oil for Skin
• Calming and Soothing: Lavender’s anti-inflammatory properties help to reduce redness, irritation, and sensitivity, making it ideal for soothing sensitive or inflamed skin.
• Antimicrobial Protection: Known for its antiseptic qualities, lavender helps combat acne-causing bacteria, keeping blemishes at bay and promoting a clearer complexion.
• Oil Balancing: Lavender helps regulate the skin’s natural oil production, making it beneficial for both dry and oily skin types.
• Natural Fragrance and Relaxation: The gentle scent of lavender provides a calming aromatherapy experience, enhancing the skincare ritual while promoting relaxation.
Overview
Native to Australia, Tea Tree Oil has been a staple in traditional medicine for centuries due to its potent antibacterial, antifungal, and anti-inflammatory properties. Known as nature’s “first aid” essential oil, Tea Tree is widely used in skincare for its effectiveness in treating acne, blemishes, and minor skin irritations, while also helping to maintain a balanced complexion.
Why We Use It
Tea Tree Oil is a powerful yet natural solution for blemish-prone skin, offering targeted care for breakouts and inflammation without harsh chemicals. Its antimicrobial properties support a clearer complexion, while its ability to balance oil production helps prevent future flare-ups. Incorporating Tea Tree Oil into our formulations allows us to provide a gentle yet effective solution for skin that’s prone to acne or sensitivity.
Key Benefits of Tea Tree Oil for Skin
• Blemish Control: Tea Tree’s antibacterial properties help target acne-causing bacteria, reducing breakouts and supporting a clearer complexion.
• Anti-Inflammatory Relief: This essential oil calms redness and swelling, making it beneficial for soothing inflamed or irritated skin.
• Oil Balancing: Tea Tree helps regulate oil production, making it suitable for those with oily or combination skin types, reducing the likelihood of future blemishes.
• Antifungal and Antiviral: In addition to its acne-fighting abilities, Tea Tree’s antifungal and antiviral properties make it ideal for supporting overall skin health and protection.
Overview
Sourced from the vibrant landscapes of South Africa, Rose Geranium Oil is a cherished botanical extract known for its balancing, astringent, and calming properties. Traditionally used to improve skin clarity and tone, this essential oil is ideal for supporting a healthy skin barrier and addressing excess oil, making it a versatile addition to skincare formulations.
Why We Use It
Rose Geranium Oil offers a range of benefits that enhance skin’s natural radiance and resilience. Known for its ability to balance oil production, this essential oil helps maintain an even skin tone and prevents pore congestion. Its soothing and mildly astringent properties make it ideal for refining skin texture while offering antioxidant protection. Incorporating Rose Geranium into our products helps create a smoother, more balanced complexion that feels refreshed and rejuvenated.
Key Benefits of Rose Geranium Oil for Skin
• Oil Balancing: Rose Geranium helps regulate sebum production, making it beneficial for both dry and oily skin types.
• Pore Refining: Its astringent properties work to tighten the appearance of pores and improve skin texture for a smoother, more refined look.
• Soothing and Calming: Rose Geranium has gentle anti-inflammatory effects, reducing redness and irritation for a balanced, calm complexion.
• Antioxidant Protection: Rich in antioxidants, Rose Geranium defends against environmental stressors, helping to keep skin looking fresh and youthful.
Overview
Native to the lush regions of India, Celery Seed Oil is a unique botanical extract celebrated for its powerful anti-inflammatory and detoxifying properties. Traditionally used in Ayurvedic medicine, this oil is rich in antioxidants and essential fatty acids, making it effective in soothing, clarifying, and rejuvenating the skin. Its natural compounds work to balance and restore the skin’s microbiome, supporting a healthy, radiant complexion.
Why We Use It
Celery Seed Oil provides multiple skincare benefits that align perfectly with House of GRŌ’s dedication to natural, effective solutions. Known for its ability to calm irritation and reduce puffiness, it is especially helpful in improving skin tone and texture. With detoxifying properties that promote a clear and balanced complexion, Celery Seed Oil enhances the overall resilience of the skin, making it a valuable addition to our formulations.
Key Benefits of Celery Seed Oil for Skin
• Anti-Inflammatory Relief: Celery Seed’s anti-inflammatory compounds help reduce redness, puffiness, and irritation, making it ideal for calming sensitive skin.
• Detoxification: This oil assists in removing toxins and impurities from the skin, supporting a clear, fresh complexion.
• Complexion Balancing: Its natural astringent properties help regulate excess oil production and improve skin tone, promoting a balanced, even appearance.
• Antioxidant Protection: Packed with antioxidants, Celery Seed Oil defends the skin against environmental stressors, helping to prevent premature aging.
Overview
Native to the vast landscapes of Australia, Sandalwood is highly valued in skincare and wellness for its rich, earthy aroma and its soothing, anti-inflammatory properties. Traditionally used for its calming effects and natural skin benefits, Sandalwood is known to balance, hydrate, and comfort the skin. This versatile botanical is especially helpful in supporting a smooth, even complexion.
Why We Use It
Sandalwood is a luxurious addition to skincare, providing gentle yet effective hydration while calming the skin. Its unique composition helps to balance oil production, making it ideal for both dry and oily skin types. By incorporating Sandalwood into our formulations, we offer a naturally grounding and revitalizing element that enhances skin health and texture.
Key Benefits of Sandalwood for Skin
• Soothes and Calms: Sandalwood’s natural anti-inflammatory effects reduce redness and irritation, making it beneficial for sensitive or reactive skin.
• Moisturizes and Softens: It helps to lock in moisture, preventing dryness and leaving the skin feeling soft and hydrated.
• Balances Oil Production: Sandalwood assists in regulating oil levels, helping to maintain a balanced complexion that’s neither too oily nor too dry.
• Naturally Grounding Aroma: Beyond skin benefits, Sandalwood provides a grounding and calming scent, enhancing the overall skincare ritual.
Overview
Extracted from the nutrient-rich coconut, Coconut Oil is a versatile and deeply moisturizing ingredient cherished in skincare for its natural emollient and protective properties. Known for its unique fatty acid profile, Coconut Oil provides long-lasting hydration, strengthens the skin’s barrier, and enhances overall softness. This tropical oil has been used for centuries to nourish and heal, making it an ideal addition to modern skincare.
Why We Use It
Coconut Oil offers intense moisture and a smooth texture that leaves the skin feeling soft and rejuvenated. Its natural antibacterial and antifungal properties make it particularly effective in maintaining clear, healthy skin. By incorporating Coconut Oil into our formulations, we provide a deeply nourishing ingredient that supports skin hydration, protection, and repair.
Key Benefits of COCONUT OIL for Skin
• Deep Moisture: Rich in fatty acids like lauric acid, Coconut Oil penetrates deeply to lock in moisture, leaving skin soft and hydrated.
• Skin Barrier Support: It helps reinforce the skin’s natural barrier, protecting it from environmental aggressors and moisture loss.
• Antibacterial and Antifungal: Coconut Oil’s natural properties support a balanced, clear complexion by combating bacteria and fungi.
• Healing and Soothing: Its anti-inflammatory qualities make it ideal for soothing irritation, helping to calm dry or sensitive skin.
Overview
Derived from the fruit of the olive tree, Olive Oil is celebrated for its rich composition of antioxidants, vitamins, and healthy fats that provide exceptional nourishment for the skin. Used for centuries in Mediterranean beauty routines, this nutrient-dense oil deeply hydrates, soothes, and protects the skin, making it a timeless skincare staple. Its high content of squalene and vitamin E make it an excellent choice for supporting skin health and resilience.
Why We Use It
Olive Oil is a natural emollient that provides intense hydration while protecting the skin from environmental damage. Its high levels of antioxidants, including vitamin E, help to neutralize free radicals, reducing visible signs of aging. By incorporating Olive Oil into our formulations, we offer a deeply nourishing and protective ingredient that enhances skin smoothness and elasticity.
Key Benefits of Olive Oil for Skin
• Long-Lasting Hydration: Olive Oil’s fatty acids and natural emollients lock in moisture, keeping skin soft, smooth, and hydrated.
• Rich in Antioxidants: Loaded with vitamin E and polyphenols, Olive Oil helps protect the skin against oxidative stress and environmental damage, supporting a youthful appearance.
• Supports Skin Barrier Function: Its nourishing compounds strengthen the skin’s barrier, enhancing its resilience against dryness and external irritants.
• Soothing and Healing: Olive Oil’s anti-inflammatory properties make it ideal for soothing sensitive or irritated skin, providing comfort and relief.
Overview
Harvested from the nutrient-rich almonds of Morocco, Sweet Almond Oil is a lightweight yet deeply nourishing oil, renowned for its gentle emollient properties. This oil is packed with vitamins A and E, fatty acids, and minerals that work together to hydrate, smooth, and brighten the skin. Sweet Almond Oil has been a staple in skincare for centuries, valued for its ability to rejuvenate the skin and enhance radiance.
Why We Use It
Sweet Almond Oil is celebrated for its lightweight texture and quick absorption, delivering essential hydration without leaving a greasy finish. Its soothing properties make it suitable for all skin types, including sensitive skin. By incorporating Sweet Almond Oil into our formulations, we offer a natural, vitamin-rich ingredient that supports a soft, smooth, and radiant complexion.
Key Benefits of Sweet Almond Oil for Skin
• Moisturizing and Softening: Rich in fatty acids, Sweet Almond Oil provides lasting hydration, leaving the skin supple and smooth.
• Brightens and Revitalizes: Its vitamin E content helps improve skin tone and radiance, reducing dullness and enhancing natural glow.
• Gentle and Soothing: Sweet Almond Oil’s anti-inflammatory properties make it ideal for calming sensitive or irritated skin, providing comfort and relief.
• Non-Comedogenic: Lightweight and easily absorbed, Sweet Almond Oil hydrates without clogging pores, making it suitable for a range of skin types.
Overview
Sourced from Canada and graded AAA for its purity and quality, Beeswax is a natural humectant and emollient that creates a protective barrier on the skin. Known for its hydrating and soothing properties, beeswax has been used for centuries in skincare to lock in moisture, support healing, and provide a lasting, soft texture. Its unique composition of natural wax esters makes it highly effective at conditioning and protecting the skin.
Why We Use It
Beeswax acts as a gentle yet powerful ingredient in our formulations, providing long-lasting moisture retention without clogging pores. Its protective barrier helps shield the skin from environmental stressors, making it ideal for dry or sensitive skin. Incorporating AAA Grade Beeswax ensures we deliver only the purest form of this natural ingredient, enhancing hydration and smoothness.
Key Benefits of Beeswax for Skin
• Hydrating and Moisture-Sealing: Beeswax forms a breathable barrier on the skin, locking in moisture and preventing dehydration.
• Skin Softening: Rich in natural wax esters, beeswax provides a smooth, soft texture that conditions the skin.
• Protective Barrier: It helps protect the skin from environmental irritants, making it ideal for sensitive or compromised skin.
• Non-Comedogenic: Beeswax’s natural composition allows it to hydrate without blocking pores, making it suitable for a wide range of skin types.
Overview
Vitamin E is a powerful antioxidant widely recognized for its ability to protect and rejuvenate the skin. Naturally found in various plant oils and nuts, Vitamin E supports skin health by neutralizing free radicals, reducing oxidative stress, and providing deep hydration. Its nourishing properties make it a valuable ingredient in skincare formulations, particularly for its role in promoting smooth, supple, and resilient skin.
Why We Use It
Vitamin E is a vital addition to our formulations, offering both protective and restorative benefits. Known for its ability to moisturize deeply and support cell renewal, it helps maintain a youthful, healthy complexion. By including Vitamin E, we enhance each product’s ability to improve skin texture, reduce fine lines, and promote an even tone.
Key Benefits of Vitamin E for Skin
• Antioxidant Protection: Vitamin E neutralizes free radicals, protecting the skin from environmental stressors that can accelerate aging.
• Deep Hydration: As a natural emollient, Vitamin E helps lock in moisture, keeping the skin soft, smooth, and hydrated.
• Supports Skin Healing: Its regenerative properties support skin repair, helping to reduce the appearance of scars and uneven texture.
• Reduces Fine Lines and Wrinkles: Vitamin E’s anti-aging effects help smooth and firm the skin, minimizing the appearance of fine lines and wrinkles.
Overview
Extracted from the seeds of grapes, Grapeseed Oil is a lightweight, non-greasy oil known for its high content of antioxidants, essential fatty acids, and vitamins. Rich in linoleic acid and vitamin E, Grapeseed Oil is celebrated for its ability to hydrate, heal, and protect the skin without clogging pores. This versatile oil is suitable for all skin types and has been used for centuries to promote a healthy, radiant complexion.
Why We Use It
Grapeseed Oil offers exceptional skin benefits, including deep hydration and antioxidant protection, while being gentle and easily absorbed. Its non-comedogenic nature makes it ideal for moisturizing without causing breakouts. By incorporating Grapeseed Oil into our formulations, we enhance our products' ability to nourish, protect, and improve skin elasticity, supporting a smooth and youthful appearance.
Key Benefits of Grapeseed Oil for Skin
• Antioxidant Protection: High in vitamin E and phenolic compounds, Grapeseed Oil helps defend the skin against free radicals and environmental damage, reducing signs of aging.
• Deep Hydration: The essential fatty acids in Grapeseed Oil moisturize and soften the skin, enhancing elasticity and smoothness without leaving a greasy residue.
• Non-comedogenic moisturizer: Lightweight and easily absorbed, it hydrates the skin without clogging pores, making it suitable for oily and acne-prone skin types.
• Skin Tone Improvement: Grapeseed Oil can help even out skin tone and reduce the appearance of scars and hyperpigmentation due to its mild astringent properties.
• Anti-Inflammatory Effects: Its anti-inflammatory compounds soothe irritated skin, helping to reduce redness and sensitivity.
Overview
Known as the “plant of immortality” in ancient cultures, Aloe Vera is a succulent that has been used for centuries for its skin-soothing, hydrating, and healing properties. Rich in vitamins, minerals, and antioxidants, Aloe Vera is renowned for its ability to provide deep moisture, reduce inflammation, and support skin repair. This nutrient-packed plant is especially effective for calming and revitalizing the skin.
Why We Use It
Aloe Vera’s hydrating and anti-inflammatory properties make it an essential ingredient for maintaining soft, calm, and healthy skin. Its high water content delivers instant hydration, while its natural healing compounds support cell repair and skin resilience. By incorporating Aloe Vera into our formulations, we ensure soothing, long-lasting moisture and a refreshing, cooling experience for all skin types.
Key Benefits of ALOE VERA for Skin
• Intensive Hydration: With its high water content, Aloe Vera deeply hydrates the skin, providing a plump, refreshed appearance.
• Soothes and Calms: Aloe’s natural anti-inflammatory properties reduce redness, irritation, and sensitivity, making it ideal for calming stressed or sun-exposed skin.
• Supports Skin Healing: Known for its regenerative qualities, Aloe Vera aids in the repair of damaged skin and helps reduce the appearance of scars.
• Antioxidant Protection: Packed with vitamins C and E, Aloe Vera defends the skin against environmental stressors and supports a youthful glow.
• Improves Skin Elasticity: Its nutrient profile, including polysaccharides, enhances skin’s firmness and elasticity, promoting a smooth and resilient complexion.
Overview
Derived from the seeds of wild carrots, Carrot Seed Oil is a nutrient-rich essential oil prized for its rejuvenating and skin-brightening properties. High in beta-carotene, vitamins A and E, and antioxidants, Carrot Seed Oil is known to support skin cell regeneration, improve elasticity, and provide a natural radiance. This oil has been used in traditional skincare for centuries as a natural remedy for dull and uneven skin.
Why We Use It
Carrot Seed Oil is a powerful ingredient for revitalizing the skin, offering benefits that enhance tone, texture, and overall radiance. Its high beta-carotene content aids in protecting and repairing the skin from environmental stressors, while its anti-inflammatory properties make it suitable for sensitive or irritated skin. By incorporating Carrot Seed Oil into our formulations, we ensure skin feels rejuvenated, balanced, and glowing.
Key Benefits of Carrot Seed Oil for Skin
• Skin Brightening and Radiance: Carrot Seed Oil helps to improve skin tone and brighten dull complexions, promoting a healthy, luminous glow.
• Supports Cell Regeneration: Its high vitamin A and antioxidant content aids in skin renewal, improving elasticity and reducing the appearance of fine lines.
• Antioxidant Defense: Rich in antioxidants, Carrot Seed Oil protects against free radical damage, supporting a youthful and resilient complexion.
• Anti-Inflammatory Properties: Carrot Seed Oil’s natural anti-inflammatory effects calm redness and irritation, making it suitable for sensitive or reactive skin.
• Moisture Retention: Its emollient properties help retain moisture, keeping the skin soft, smooth, and hydrated.
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